Grassroots is Voted Top Creative Agency in Dubai by ‘Dubai is Best’ Blog

A key factor in becoming a successful creative agency is having a strong team with a mix of expertise and years of experience. In May 2021, Grassroots was proudly named as one of the best creative agencies in Dubai in the ‘Dubai is Best’ blog. The blog selected 6 agencies that have been successful in what they do for different reasons.

Certain agencies focus on marketing in particular parts of the world, for example, the Middle East and Africa, or more specifically the UAE. Others focus on particular services such as website design or specializing in certain types of industries. Grassroots was recognized as a company with clientele all over the world, including international and local brands. Grassroots was also acknowledged for offering a wide range of services from Social Media Management to Social Auditing and Reporting, as well as offering professional photography and video production services.  

So why was Grassroots listed in the top 6 best creative agencies in Dubai?

Grassroots was established by a team of digital and creative expertise with a vision of using these skills to become a modern, enthusiastic agency that understands the emerging trends in marketing. We are well aware of the importance of social media marketing and how this can help grow brands. For example, we work closely with influencers and have established strategies on how to use them as a powerful marketing tool. A social media manager helps brands source the best influencer for their platform considering their target audience and business objectives. With a strong belief that no two clients are the same, Grassroots spend time getting to know each brand before starting a new project, as well as offering a free strategy call in order to take the best approach for each business. It is important to have a strong understanding of the brand you are working within able to recognize their wants and needs and identify their core objectives. 

Why choose Grassroots?

Our love for what we do comes from a place of passion for creativity and striking content.

As a creative agency, we strive to create and develop new content for brands in order to maximize their profitability – by turning clicks into sales. We help brands stand out and increase their brand awareness. Our main aim is to boost our client’s online presence and ensure they reach maximum engagement on a daily basis, which in turn will increase sales and profit. Our strategic marketing approach will grow your business and guarantee a drive-in website traffic. Here at Grassroots, we love what we do and our goal is to help showcase brands to the best of our ability to increase engagement and enhance their online presence.


Our new website has launched!

Check out our new website that has an update on all of the services we provide as well as the number of industries we cover. Our website showcases some of the amazing content we have created as well as a number of blogs on the latest happenings in Dubai. Head over to be introduced to our fantastic team of talented individuals and learn a bit more about Grassroots.


Dubai Muscle Show 2019

If you work in the fitness or nutrition industry throughout the UAE; the Dubai Muscle Show will need no introduction. Hosted within the Dubai World Trade Centre, the three-day event attracts over 200 exhibitors and 25,000 visitors each year. 

The exhibit hosts the best in the business from; supplement, nutrition and equipment brands to athletes from across the globe; with the likes of Applied Nutrition, PhD and Optimum Nutrition in attendance alongside, sponsored athletes such as this year’s Mr.Olympia Brandon Curry and the well-loved Kai Greene. 

There’s also a number of competition elements to the show from Women’s and Men’s physique, bodybuilding and strength; to pole fitness and battle of the bars, a calisthenics competition on uneven bars, which seemed to draw the greatest attention from the crowds.  This year we had the pleasure of being in attendance, not only to capture content for a number of our client’s PhD nutrition, 11 Degrees, and Gym Clothing Co but also to showcase our abilities amongst new audiences and brands.  

For PhD nutrition we helped to activate the launch of their NEW ‘Smart Plant Bars’ and ‘Birthday Cake Smart Bar’ generating interest around the releases on social before the event and during throughout posts and stories; which were reposted on the Dubai Muscle Show page generating over 4,000 engagements.  We’ve been working with 11 Degrees for some time now, capturing content for their website, brand books, and socials but this time it was all about encapsulating the buzz of the show and the interest around their brand for an exciting video piece, shot by our in house videographer Rob. To build further engagement around the stand we also hosted a rowing competition that sparked up interest amongst competitive attendees with a cash prize of over 1,000 AED for the quickest time to 200 meters. Finally, Gym Clothing Co a fitness clothing company set up by our CEO Jamie also launched their NEW men’s range and provided limited edition Dubai Muscle Show merchandise for the event. So, all in all it was a busy show for us and it’s only set to get busier next year as we onboard new clients and get even more involved in the 2020 show. 

Facebook Ad Creation Guide for businesses in Dubai

With over 2.45 billion active, monthly users Facebook is a social media powerhouse. Whichever way you look at it, a large portion of your client base are on Facebook. For this very reason Facebook paid ad’s should not be ignored when it comes to planning your digital marketing strategy. With hundreds of different data points on each of its users the Facebook targeting methods are incredibly accurate. They can also be very highly converting and provide an excellent ROI – when done correctly of course! However if you do not have a solid strategy, plan and goal in place you can end up wasting a lot of time and more importantly, money! Here’s the process I follow when taking on new social media clients to ensure maximum ROI. You are welcome to use this guide for your own Facebook ad’s – I hope it helps!

1. Initial planning

What is your ideal customer (customer persona) ?

  • Age
  • What are they interested in?
  • How much do they make?
  • What are their behaviours?
  • Check Facebook targeting (in business manager) and write down everything else that fits your customer

2. Create Your Offer

  • What is the best promotion you’ve ever ran?
  • Come up with a couple different offers you think your potential customers would NEED to take advantage of
  • IDEAS: Free Ebook, 20 Second Test/ Quiz, Free Session, Giveaways, Free Webinar/ Training/ Video, Free eBook, Extreme Low Price/ Discount, Free Quote/ Calculator, See if You Qualify, Research on Google/ Groupon

3. Create Your Ad

Ad Copy

  • What makes your business different/better?
  • What are the biggest problems you solve for the customer?

Ad Creative

  • Do you already have some great images/ videos you can use?
  • What were some of your best ever posts?

4. Funnel

  • What Is something you can add on to your current offer (up-sell) on the thank-you page to get them to take action NOW? (call, book appointment, etc.)

5. Sale

  • How do you typically get new customers?
  • What percentage of these people actually become customers?
  • What is the Long Term Value (LTV) of a customer? 
  • Max you are willing to pay per lead/Sale?
  • Profit Potential

Once you have written information on each point above you are ready to get started with your paid ad strategy. As I mentioned earlier Facebook ad’s are super powerful and can provide your business an incredible stream of leads and revenue when you master them.


What is TIK TOK?

Despite its rapid rise, there are still plenty of people — often, older people — who aren’t quite sure what TikTok is. If you haven’t already heard of Tik Tok, it is said to be one of the fastest growing social platforms in the world! The app, mainly aimed at content creators, presents an alternative version of online sharing of short videos with music, filters, and other features. Although the app was officially launched in 2016, its popularity has grown massively in 2019, and we believe it is the platform to watch in 2020. Statistics

  • 500 million active users (datareportal, 2019)
  • 3rd most downloaded app in Q1 with 188 million new users (SensoTower, 2019)
  • 41% of users between 16 – 24
  • 90% of TikTok users access the app daily

What type of content is working the best on TikTok for businesses in 2020? 

User Generated Content

User Generated Content is the basis of TikTok as a platform. ‘Generation Z’ love an immersive experience. This generation of users prefers to be involved and stimulated. The more entertaining the videos the more they will resonate with your audience.

Creative Content

Unlike Instagram, TikTok largely rejects polished, high-quality content. For this reason it has earned a reputation as a casual platform where users comfortably express themselves. TikTok thrives on a touch of quirkiness and avoids heavily commercial-style productions. This platform is perfect if you want to show the creative side of your business. 

TikTok Advertising

 Biddable ads – 

TikToks’s rep-based ad setup is not the norm for this type of ad. In other networks advertisers have access to a self serve bidding platform where they can manage their own ad spend and campaign. This however may change in the future as TikTok’s marketing demand grows. Due to the lack of options available right now there is only one type of biddle ad available and that is the in-stream video.  TikTok’s ad targeting is known to be very basic. So far, the targeting filters only allow you to include and exclude by age, gender and location. 

Brand page take over

This allows brands to take over your TikTok account for a set period. Creating images, GIFs, and videos with embedded links to landing pages, great for brand exposure

 Tik Toks key trends for businesses in 2020

As 2019 comes to an end, we are all planning our marketing strategies for 2020, as you plan ahead, here are the TikTok trends said to hit in 2020! 

  • Viral Challenges
  • Influencer collaborations
  • Memes
  • Duets
  • Authenticity


For part of 2018, it unseated Instagram as the top free app in the Apple Store and remains in the top five position of the free app charts. With 1 billion users, it’s safe to say TikTok is here to stay. Even celebrities (celebrity parents, that is!) are getting jumping on the TikTok craze TikTok is a platform for one style of short and sweet comedy, but it pulls it somehow seems to work. It also allows celebrities to branch out to younger and new audiences. Recently Jimmy Fallon’s #TumbleweedChallege created 8,000 videos with over 9 million views in seven days. This organic growth is huge and something that we are not seeing regularly on the likes of Facebook and Instagram. With a huge audience of younger users it would be silly for businesses to ignore the Tik Tok craze!